Content is king.
This is a phrase that’s tossed around amongst marketers like the word ‘IKEA’ is used in a typical conversation between homeowners and interior designers.
Whether or not you are new to the field of marketing, you may have heard this phrase numerous times yourself. But as cliché as it may sound, it still holds true.
Developing a powerful content marketing strategy should be at the forefront of every business. Because let’s admit it, useful content is the heart and soul of every successful marketing campaign.
Content is what determines whether you will be able to catch the audience’s attention or not. Hastily written content is bound to get ignored, just like the pile of unfolded clothes that’s been lying in the corner of your room for quite some time.
The Importance of Developing a Powerful Content Marketing Strategy
If by any chance, you think that content is not king, you might as well say that the earth is flat, or that the sun rises in the west for that matter.
Content marketing through blogging is often the go-to technique for businesses that want to achieve a prominent place in the industry.
According to a survey conducted by Content Marketing Institute, more than 90% of all B2B marketers rely on content marketing to promote their business. As for B2C businesses, 86% of marketers prioritize content marketing over other forms of advertising their goods and services.
Content marketing helps you raise brand awareness, increase customer loyalty, and generate leads by driving more traffic to your website.
But since every other marketer has already hopped on board the content marketing train, developing content that outshines others is not an easy feat.
The good news is that you don’t need to be a wordsmith to create web content that pulls traffic in like crazy. Even if you are not a professional writer, you can create influential content through proper planning and careful thought.
Elements of Great Web Content
Here are the basic features of web content that can help you achieve your online marketing goals.
1. Goal-Oriented
Web content has various aspects. Sometimes it is written to persuade the reader to buy a certain product, whereas other times it mainly tries to educate the reader about the business itself.
Different businesses have different goals behind content marketing. To be successful in this venture, you first need to figure out what you wish to achieve through the content that you publish.
2. Format Matches the Said Goal
Your content marketing strategy can be implemented in several ways. Although blogging remains the most popular choice to date, creating videos and infographics is becoming increasingly common as well.
Once you have identified your main aim behind content marketing, you need to figure out which format will go with it best.
For example, creating infographics is ideal for educating your audience about a particular topic. But if your main objective is to attract more visitors to your site to raise brand awareness, blogging is the perfect way to go about it.
Similarly, videos are best for providing product descriptions as visual content plays an important role in making online purchases.
3. Easy to Read and Comprehend
Web content that influences the target audience is not just attention-grabbing, but also easy to read and digest.
You can write catchy headlines and captivating titles, but if the reader cannot understand the main idea presented in the blog, all your efforts go down the drain.
If you are using videos, make sure to add subtitles. Also, add relevant headlines/captions throughout the video like you would add subheading in the written content. This helps the views keep up with the flow.
For blogging, break the content into small paragraphs to make the post easy to navigate.
4. Amps Up the ‘Unique’ Factor
Content marketing boils down to this basic question: what makes you unique?
Regardless of the goods or services that you have to offer, the chances are that someone or the other is offering a similar thing as well.
What makes your products better than their alternatives?
Focus on answering this question through your web content. Explain what makes you different from the rest, and how using your goods or services can help improve the quality of life of your potential customers.
This is essential in order to ensure that your visitors don’t leave the site without following your call to action.
In fact, the smart way to create powerful web content that compels them to take action is to identify the problems commonly faced by the customers in your niche.
This will automatically make your content more useful because it offers something of value.
5. Uses SEO to Boost Visibility
Regardless of how powerful your content is, you will require the help of SEO marketing to give it a boost. Using SEO techniques is the key to increasing your site’s visibility. It attracts more visitors to your website and in turn, helps unleash the full potential of your content marketing plan.
The good news is that using SEO to get more hits is not that difficult. It does not involve any rocket science, and you can easily implement the basic steps without requiring any professional help. Watch a few tutorials on YouTube, or refer to leading blogs dedicated to helping readers make their website rank higher on the search engine results page.
End Note
Developing a powerful content marketing strategy should be easy if you keep these crucial elements in mind. However, if copywriting is not your cup of tea, consider outsourcing the task to others who are well skilled in this field. You can hire freelancers for a dime a dozen, or to get more consolidated services, hire a content marketing agency instead.
Not only do they know all the tricks of the trade for creating a compelling copy, but they also provide the best value for your money by driving high-quality traffic to your site.
